Before Our Call

Remote Appointment Setter — Ry Colston

Read this whole page.

It'll save us both time on the call.

The Business

I run a real estate team in Dallas-Fort Worth, Texas.

We sell homes.

That's it.

Last year we closed 200+ homes for $140M+ in volume.

We have 31 agents on the team.

And we're growing.

How We Make Money

A homeowner wants to sell.

You get them on a 15-minute call with me.

I qualify them and book them for a full listing consultation.

An agent runs the consult and signs the listing.

The home sells. We earn a commission.

No call with me means no listing means no paycheck.

Your Role

Your job is simple.

Connect as many homeowners who are willing to speak with me as you can.

You call homeowners from a list I give you.

You follow a script I give you.

When a homeowner is open to talking with me, you book them on my calendar for a 15-minute phone call.

That's it.

You don't qualify them.

You don't pitch them.

You don't book listing consults.

I take the 15-minute call. I qualify. I book the listing consult.

Your one job is the connection.

Get me on the phone with willing homeowners.

You're the top of the entire funnel. Nothing happens without you.

The Numbers

Dials per shift: start at 50, grow to 500
Contacts per shift: 5–20
Calls booked with me per week: 7
Calls with me that convert to listings: 50%
Dial time per day: 4.5 hours

The Path

We follow the Hormozi ACQ sales team model.

Everyone starts at the bottom. No exceptions.

If you were top setter at your last job, you still start at Jr SDR here.

If you can't set, you can't close.

I'd rather hire a kindergarten teacher who does the basics well than a career closer who cuts corners.

Two-stage promotion rule:

Hit the standard.
Sustain it for 6 months.

Qualifying doesn't mean automatic promotion.

Qualifying means we now ask whether you're undeniably ready for the next level.

Tier 1

Jr SDR (Ramp)

Pay: $4/hour
Quota: 50 dials/shift ramping to 500, 5–20 contacts, book your first 10 calls with me
Gate to next tier: 7 calls booked per week for 4 weeks in a row + script adherence clean
Duration: 1–2 months typical

Tier 2

SDR (Standard)

Pay: $5/hour + $5 per call booked with me + $25 per call that converts to a signed listing
Quota: 500 dials/shift, 7 calls booked/week, 50%+ conversion to signed listing
Gate to next tier: Hit quota for 6 months + 5 of your booked calls sign as listings
This is where most of the team lives long-term

Tier 3

Sr SDR (Top Performer)

Pay: Higher per-set and per-close rates (earned, set by performance)
Bonus: 12 signed listings in a calendar year = $5,000 bonus + all future bonuses double
Quota: Sustained above-quota production
Gate to next tier: 6+ months at top of the team + willing and able to coach

Tier 4

SDR Manager (Optional, Earned)

Pay: Premium hourly + override on new setters you coach
Responsibilities: Run role-plays, coach new hires, handle escalations
Gate: Consistent top performer AND the team needs a manager AND you want it

The Hours

20 hours per week to start
Shift window: US business hours
You work from home
The room must be quiet and your internet must be reliable

Payroll

Paid on the 1st and 15th of each month
We'll walk through payout details when you onboard

Non-Negotiables

You follow the script word-for-word for the first 90 days. No exceptions.
You show up on time, every shift.
You take coaching. If I give you feedback, you apply it on the next call — not next week.
You tell the truth about your numbers. If you had a bad day, say so.

Who This Is NOT For

People who want to "find their voice" on the phone.
People who think they're above a script.
People who want flexible hours.

Who This IS For

People who've done phone work before and hit their numbers.
People who want to get paid to get good at sales.
People who see this as a 12–36 month play, not a side gig.

If you read all of this and you're still in, show up to the call ready to role-play.

If any of this is a dealbreaker, cancel the call. No hard feelings.

See you soon,

Ry